Target group:
Students at Upper Secondary Level (Level B1)

Core Idea:
How can you develop an idea into a business model? What are the necessary requirements? Step by step, the students draft a core business plan for their own product or service: including start-up costs, market opportunities, target groups and a financial prognosis.

Core Competences:
Business planning competence, SWOT analysis (strengths, weaknesses, opportunities, threats), argumentative skills, assuming responsibility, knowledge of basic financial principles